I designed a persuasive landing page for Salem Learning to encourage potential students to register for classes. The call to action is clear and the incentive object, the free laptop, is the focus of the design. Landing pages are meant to convey information quickly and concisely so I used flat icons to compliment the copy.
While at Gilmore Group, I worked to design street advertisements for the RedBull Soccer team. The goal of the campaign was to position RedBull as New York’s official soccer team. We designed cohesive ads that fused the RedBull team with the fearless New York attitude.
Interactive Timeline for Patrick Keefe’s New Yorker Article
I used HTML and CSS3 to design and code an interactive timeline based on Patrick Keefe’s article “Buried Secrets” for New Yorker. The goal was to display over a decade of stories about corruption and bribery spanning from Guinea to Florida in an accessible mini site. Visitors are able to hover over various links through the timeline to learn more about the story.
I assisted the graphic design team at Gilmore Group to design and implement branded graphics for select Sovereign Banks. We worked with the client and interior designers to ensure that the wall graphics were clean and not too overbearing. We were able to convey the global identity of Sovereign Bank by using muted monotone maps on the walls and maintained the modern feel by using red accents on the teller windows and tables.
An informational motion graphic about Century Foundation’s fellow, Robert Hockett’s eminent domain as a solution to its bevy of underwater homes—the first real-world application of a strategy. Animated using After Effect and Final Cut Pro.
A new video from The Century Foundation explains how Hockett’s proposal would work.
The Work: Design an eCommerce website for an alternative shoe store. The site needed to feature closeups of the shoes and prices on the homepage without being too cluttered. The site also had to appeal to an alternative and creative user demographic.
The Solution I designed a store that used bold graphic outlines and angles to appeal to the user demographic of stich. I was also able to provide a solution to showcasing price and imagery on the homepage to reduce the click through efforts of the user. The result was an easy to update eCommerce design that parallels the rebellious brand identity of stich footwear.
The Work: As a design intern for Gilmore Group branding agency, I was involved in the re-branding of Hawker Beechcraft jets. The company wanted to differentiate between the Hawker and Beechraft identities by creating sleek visuals for Hawker Jets. While the Beechcracft brand was to be All-American. I designed new magazine advertisement layouts and collaborated with a team of designers to decide on fonts and colors for the new brands. I was involved in the conceptualization and execution of advertisements and interior designs for the jet companies’ re-branded tradeshow event.
The Challenge: Much of the preexisting imagery for Hawker jets needed to be photo edited and manipulated to fit their new brand standards. I assisted in photo manipulation and layouts concepts for print materials including magazine advertisements and website elements.
Website design for Brooklyn’s Elite Denim. This site was built using HTML5, CSS3, and a rotating JQuery image slider.The large photography on the landing page encourages customers to explore the site while the iconic red colors maintains Elite’s branding.